about TORO

Years of experience, a passion for hospitality, and a drive to raise the level of restaurant service in Israel led us to open TORO.

Since 2017, we have been helping restaurants create better guest experiences through training, management, service standards, and hospitality.

Our work combines operational experience, staff training, and guest feedback analysis to help restaurants improve every point of contact with their guests.

Tom Woker

Connecting data with the guest experience.

Tom holds a BA in Communication and an MA in Political Science, with hands on experience in the restaurant industry. She developed Toro’s proprietary feedback tool and leads the company’s data analysis and reporting, enabling restaurants to gain a deeper understanding of the guest experience and improve floor management in real time.

In addition, she leads Toro’s social media efforts, from content creation and campaign management to the production of photoshoots, working closely with leading industry professionals.

Rotem Goral

He has over 20 years of experience in service, hospitality and restaurant management in a variety of field and headquarters positions. Among the restaurants he has managed are: Toto, Herbert Samuel, Tapas Ahad Ha'am, Naifa, Herbert Samuel at the Ritz-Carlton, and more.
Leads the training field, which includes service and sales training for teams and managers, and hidden customer service, which allows restaurants and hospitality businesses to get a better idea of the consumer experience in the business. Rotem also accompanies restaurants and managers when opening a restaurant or in the process of organizational change.